Once upon a time, there was a pale little girl who, despite her mother telling her she would one day appreciate her bed sheet-colored skin, wanted a tan. This little girl is me. I spent most of my life searching for the perfect sunless tan. After spending thousands of dollars trying every commercial lotion and buying memberships at retail spray tanning shops, I realized if I wanted to find a better tanning solution, I was going to have to develop it myself. And that’s what I did.

My sister and I explored options. We wanted the tanning process to be easy, convenient, affordable, and most importantly, result in an amazing tan. We consulted the experts to develop the perfect solution, loading it with natural, healthy, nourishing ingredients. We created complementary products to ensure the resulting tan was even and natural, including a first-of-its-kind roll-on applicator.

Today, we believe The Golden Standard is the best sunless tanning solution on the market. We are so excited to bring our System to all of the people out there who, like us, simply want to add a little color to their lives with a quality product that delivers a natural, bronze tan without the hassles, streaks or investment.


The Options Aren’t So Bright

Not all of us were born with skin that has a warm, bronzed glow. Some of us were born with skin that’s more like the glow of a light bulb. While that’s perfectly beautiful in its own way, sometimes you just want to look like you just stepped off the plane from a wonderful Caribbean vacation - without the sun damage.



There’s nothing like the feel of the sun on your skin. Sadly, sun exposure is dangerous, not to mention what it does to speed the skin’s aging process. Did you know that up to 90 percent of skin aging is caused by the sun? According to The Skin Cancer Foundation:

  • More people are diagnosed with skin cancer each year in the U.S. than all other cancers combined

  • About 90% of non-melanoma skin cancers are associated with exposure to UV radiation from the sun

  • One person dies from melanoma every hour

  • In the past decade, the number of new melanoma cases diagnosed annually has increased by 53%

  • 86% of melanomas can be attributed to exposure to UV radiation from the sun



So, we stayed in the shade and some decided a tanning bed was the next best option. But, UV rays are UV rays, no matter where they come from. The Skin Cancer Foundation says:

  • More than 419,000 cases of skin cancer in the U.S. each year are linked to indoor tanning

  • More people develop skin cancer because of indoor tanning than develop lung cancer because of smoking

  • Any history of indoor tanning increases the risk of developing certain skin cancers before age of 40 by 69 percent



These sobering statistics may be why so many of us got out of beds and opted for tanning lotions and spray tans. While these products are infinitely safer than the sun or tanning beds, they aren’t known to deliver the same even, natural-looking tans.

Tanning lotions are a pain to apply, particularly by yourself. They require multiple applications to deepen the color and it’s nearly impossible to make it look natural. Knees, hands and feet? Forget about it. They either stay pasty white or they look dirty.

Professional spray tans aren’t much better. While they may deliver a more even tan, they’re expensive, time-consuming and require you to lose all modesty.


A Better "Butter" Glow

The Golden Standard has one thing none of these options has: Sunless Butter Blend™. It’s genius, really. Here’s how it got its glow:

When we were developing our solution, we wanted a product that:

  • Contained natural ingredients that are good for the skin

  • Moisturized the skin like the best body creams

  • Delivered the right color for the most natural-looking tan

  • Went on smooth as silk for more even distribution

Then, we considered application. That’s where most of us go wrong with other tanning products. They’re just so darned hard to use. We put our heads together and imagined a roll-on tan. The results were amazing and by placing a long handle on the roller, we could reach our backs with ease. Bingo.

With all of my experience using other tanning products, I knew the only hope to keep knees and elbows from absorbing more solution was to first moisturize them with lotion. So, we developed an amazing pre-tanning lotion, our Barrier Cream, to moisturize those dry spots with skin-nourishing cream. We included a blending brush to feather in the solution to challenging areas, such as the feet, hands and face. We then created our Finishing Powder to use anywhere the Sunless Body Butter Solution settled, absorbing any excess solution to prevent over-darkening.

You won’t find a more comprehensive sunless tanning solution anywhere. We thought of everything so you don’t have to think of anything but being the tanned, gorgeous person you are. Our System gives even the fairest of them all a little color and a lot of confidence.

We hope you’ll try The Golden Standard Sunless Tanning System. From one fair maiden to another, you and your skin will love it!


The Golden Standard is the NEW Standard

I want to be Golden!